Icy Hot
Strategic and creative leadership helping develop ideas and content that delivers on Icy Hot’s product and brand ambitions.
Combaq Courts
We developed Icy Hot’s purpose platform helping communities in need rebuild critical places for kids to play. Working with the Shaq Foundation we started with a virtual celebrity basketaball game on Twitch. Shaq helped emcee and we invited leading gaming influencers to participate in our NBA2K tournament.
Then we cut the ribbon on our first court in Las Vegas, a second in New Jersey with more communities on the horizon.
The Icy Hot Squad
in 2021 we assembled the “Squad” to help reach new audiences. Helping Shaq connect Icy Hot with even more audiences we added Rose LaVelle (USWNT), Darren Waller (NFL), and Sloan Stephens (Tennis Pro)