2015 OFF! Outdoor Refresher Course
featuring Flint Haycock, the Backyardsman
Have mosquitoes kept you from enjoying the outdoors? If so, you have forgotten how to do some of the simplest things. The Outdoor Refresher Course is design to help reacquaint you with the wondrous world just beyond your doors. And through it all we will remind you that protecting against mosquitoes should be as obvious and understood as which way to face for a sunset.
Part of Flint's master plan included hitting the airwaves with simple instructional videos outlining how to Get Back Out There in a simple step-by-step way. These also happen to be the TV ads we created ;).
We designed a summer promotion on Instagram that rewarded people for Getting Back Out There. Each week had a simple challenge like "cloud watching" or "sunbeaming." Participants could share an image of themselves completely the week's challenge and be entered for a chance to win prize packs geared toward better enjoying the outdoors. Prizes included these sets of awesome embroidered patches representing each challenge.
